New York Food Truck Association

Conference planning can be overwhelming—from choosing the dates and times to the locations and activities, event preparation requires special attention to detail. But, on top of all that, there’s the most important consideration to make when planning a conference: the menu. Aside from choosing the event center, the catering for conferences can be the most vital decision on which the success of your event depends. Let’s face it, everyone remembers if the food was good or not! In this article, we’ll do a deep dive into conference food and beverage planning. We’ll discuss how to make the best use of your food budget, what catering options are available, and look at practical considerations for event planners. We’ll also do a comparison of traditional on-site catering versus food truck catering, so you can choose the best option to make your conference a hit.  Food and Beverage Planning for Events ...

Food trucks are well-known for pushing the limits with their tasty and creative cuisines, popular for coming up with some pretty unique creations. What is less known about food trucks, though, is that they also make an excellent marketing strategy: food, and especially the mobile food experience, is now at the center of experiential marketing .  Thanks to ‘foodie’ culture and wellness trends online, what your event attendees eat is often equally as important as the overall brand messaging. This means that you can’t neglect the importance of food quality when you’re using food trucks to raise brand awareness. This can seem intimidating, but the fact of this actually presents a tremendous opportunity: something as simple as ensuring your event is prepared with delicious food can create a connection with your customers and establish consumer loyalty for years to come. Given the crowded digital space, it’s no wonder that it’s ...

The holidays can be one of the most joyful and rewarding times of year, but they can also be one of the most demanding. With so many holiday events to plan both professional and personal, it’s easy to feel overwhelmed. The cornerstone of any good holiday is the food, and choosing the right holiday catering can make or break your event.  That’s why getting a food truck for your holiday event is one of the best choices you can make. Here are 5 great benefits that holiday food truck catering can bring you this holiday season. 5 Benefits of Hiring a Food Truck for your Holiday Event 1. ELIMINATE STRESS One of the biggest benefits to catering in general is it takes a massive weight off an event planner’s back. It can be so easy to show up to an event and eat a plate of food, thinking “well how much work could that really have taken.” But when something goes off without a...